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In Las Vegas, twice a year, the convention center hosts a fashion trade show, and hyfve participates as a main exhibitor with its booth. To stand out among the numerous wholesale booths, they consistently design their displays with a lively and fun concept that is unique to hyfve for each show.

For the Magic Show in February 2022, they drew inspiration from the pop-up show at Omega Mart and designed their display with a market concept.

Concept/Story

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